Reader feedback highlighted the magazine's ability to inspire creativity and challenge perceptions across the realms of fashion, architecture, and home decor.
The success of WEIRD. not only showcased my proficiency in graphic design but also demonstrated the effectiveness of a well-executed multi-disciplinary approach in the world of magazine publishing.
The branding of WEIRD. was not merely a visual identity; it was a strategic tool to communicate the magazine's essence. The choice of the name, WEIRD., conveyed a deliberate sense of unconventional creativity, setting the tone for the entire brand.
The consistent use of this branding across all touchpoints—cover design, layout elements, typography, and promotional materials—created a unified and memorable visual language.