WEIRD. MAGAZINE

Role: Founder | Creative Director | Designer

WEIRD. is a fashion, architecture and home decor magazine I created to illustrate my visual design, branding, and concept development skills. The concept aimed to challenge traditional design norms and celebrate the unconventional, presenting a unique fusion of artistic expression. The branding strategy was crafted to reflect the magazine's eccentric yet sophisticated identity, setting it apart in a crowded market.

Tools Used: Adobe Photoshop | Adobe InDesign

 

Challenge:

The goal was to create a bold, unconventional magazine that challenged traditional design norms while maintaining a strong brand identity.

Solution:

  • Developed a distinctive brand identity, integrating high-fashion photography, architecture, and interior design.

  • Designed print and digital layouts, ensuring a seamless experience across web, tablet, and mobile platforms.

  • Curated and directed photo shoots, crafting visually immersive cover stories, editorial features and advertisements.

Results:

  • Established WEIRD. as a standout publication in fashion and design media.

  • Built a scalable design system for future issues.

  • Successfully merged art, architecture, and high fashion in a compelling brand narrative.

 

This quarterly publication explores design with feature articles that highlight art and decorating. I created multiple covers to visualize producing the magazine over one year and developed a design system for future WEIRD. covers. From high-fashion photoshoots to inspiring architectural photography, every image was chosen to evoke emotion, spark curiosity, and communicate the essence of the featured content.

The spines of the publication are separated by season and spine color. The featured issue has a small rectangle the same color as the previous issue, so there is a visual progression when the issues are stacked.

 
 
 
 

The grid layout allowed for the seamless integration of text and imagery, creating a cohesive visual narrative. By dividing the pages into columns, I was able to display content with precision and clarity.

The magazine’s logo is Mendl Sans typeface with a shortened “E,” which adds unique sophistication. I capitalized the magazine logo for visual impact. The feature articles use a serif typeface, Optima, for a cohesive reading experience, but to inject visual interest, other typefaces were used for titles.

The creative journey of designing this publication laid a foundation for consistency and balance that can be replicated through multiple issues.

 
 
 

Beyond design, I actively participated in content creation. I wrote compelling copy that complemented the visuals, providing readers with insightful narratives that enhanced their understanding and appreciation of the featured fashion trends, architectural marvels, and home decor inspirations. The editorial process involved a keen eye for detail, ensuring that each article contributed to the magazine's overarching theme and narrative.

 

To create an authentic magazine experience, I incorporated advertisements throughout the publication. These ads, Allure Pillows, Couleur Paints, and Pantone Chairs, seamlessly blend into the magazine’s overall aesthetic. They not only add visual interest, but also provide an opportunity for playful and creative storytelling within the magazine’s pages.

 
 
 

Reader feedback highlighted the magazine's ability to inspire creativity and challenge perceptions across the realms of fashion, architecture, and home decor.

The branding of WEIRD. was not merely a visual identity; it was a strategic tool to communicate the magazine's essence. The choice of the name, WEIRD., conveyed a deliberate sense of unconventional creativity, setting the tone for the entire brand.

The consistent use of this branding across all touchpoints—cover design, layout elements, typography, and promotional materials— created a unified and memorable visual language.